Análisis de las características de la generación Y (millennial) del personal operativo de la empresa Kentucky Fried Chicken (KFC) de Costa Rica durante el periodo 2020: Diseño de una estrategia de retención del talento humano, a partir de los indicadores de rotación de personal.
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Date
2021-04-07
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Alajuela, Costa Rica
Abstract
La necesidad que presenta la empresa KFC de Costa Rica por retener su talento ha generado una serie de cuestionamientos acerca de cuáles son las características que definen a la generación millennial, ya que este grupo es el que abarca el mayor porcentaje de la fuerza laboral de esta organización.
Tomando en consideración lo antes mencionado, el objetivo principal de este estudio se centra en analizar las características de la generación Y (millennial) en relación con los indicadores de rotación de personal del año 2020, para el fortalecimiento de la ventaja competitiva en la toma de decisiones mediante el diseño de una estrategia para la retención de los colaboradores del área operativa de la empresa. El enfoque de la investigación es de tipo cuantitativo, lo cual dio pie al diseño de dos instrumentos para la recolección de datos: la Encuesta de Situación Actual y la Encuesta de Salida, ambas aplicadas de forma digital.
Dentro de los hallazgos y conclusiones del presente proyecto investigativo, se encontró que temas como las oportunidades de crecimiento, el reconocimiento constante y el balance vida-trabajo son elementos clave que influyen en la retención del talento. Producto de esto se presenta una propuesta para la empresa.
The need that the company KFC Costa Rica presents to retain its talent, has generated a series of questions about what are the characteristics that define the Millennial generations, since this group is the one that includes the highest percentage of the workforce of this organization. As mentioned above, the main objective of this investigation focuses on analyzing the characteristics of the Y generation (Millennials) in relation to the 2020 attrition rate, to strengthen the competitive advantage in the company decision-making by designing a strategy for the retention of employees in the company´s operational area. The research approach is quantitative, which led to the design two instruments for data collection, the Current Situation Survey and the Exit Survey, both applied digitally. According to the findings of this research project, it was found that attributes such as growth opportunities, constant recognition and work-life balance are influential elements in talent retention efforts. As a result of this, a proposal for the company is presented.
The need that the company KFC Costa Rica presents to retain its talent, has generated a series of questions about what are the characteristics that define the Millennial generations, since this group is the one that includes the highest percentage of the workforce of this organization. As mentioned above, the main objective of this investigation focuses on analyzing the characteristics of the Y generation (Millennials) in relation to the 2020 attrition rate, to strengthen the competitive advantage in the company decision-making by designing a strategy for the retention of employees in the company´s operational area. The research approach is quantitative, which led to the design two instruments for data collection, the Current Situation Survey and the Exit Survey, both applied digitally. According to the findings of this research project, it was found that attributes such as growth opportunities, constant recognition and work-life balance are influential elements in talent retention efforts. As a result of this, a proposal for the company is presented.
Description
Trabajo Final de Graduación, modalidad proyecto, para optar por el grado de Licenciatura en Administración y Gestión de Recursos Humanos
Keywords
GENERACIÓN Y, PERSONAL OPERATIVO DE LA EMPRESA KENTUCKY FRIED CHICKEN, MILENNIALS, TALENTO HUMANO, ROTACION DE PERSONAL, HUMAN TALENT, GENERATION Y, STAFF ROTATION, KENTUCKY FRIED CHICKEN COMPANY OPERATING STAFF