Creación de una campaña promocional, por medio de estrategias de comunicación, aumentando la presencia de marca del Restaurante y Marisquería Las Delicias del Puerto, ubicado en la provincia de Puntarenas, durante el año 2022
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Date
2022-07-30
Journal Title
Journal ISSN
Volume Title
Publisher
Puntarenas
Abstract
Este proyecto se crea mediante una campaña de medios de comunicación gráficos, donde se visualiza que la presencia en el mercado comercial aumente, por medio de propuestas gráficas, con estrategias de comunicación aplicadas en diferentes soportes bidimensionales y digitales. Se enfoca en la importancia de aumentar la presencia del Restaurante y Marisquería Las Delicias del Puerto ubicado en la provincia de Puntarenas. Para la recolección y obtención de datos, se implementó una investigación descriptiva donde se analizó los datos de la encuesta, acompañada por la herramienta metodológica de investigación cualitativa junto con la investigación descriptiva, donde se indaga críticas y análisis en la recolección de datos de la encuesta digital aplicada por medio de Google Forms, en la población alrededor del cantón de Puntarenas, así también como consejos y sugerencias de las profesionales entrevistados en materia de Publicidad y Mercadeo, posteriormente se estudió la imagen y aspectos replanteados en el problema de investigación, ambos puntos se profundizan para el conocimiento necesario de la elaboración del conjunto de diseño y material gráfico que conforma la campaña promocional. Una vez finalizada la investigación se realizó la ejecución de las propuestas gráficas, incorporando los conocimientos previos adquiridos en la formación académica.
In order to know how much the students know about mental health, a study was conducted at the National Technical University, Pacific campus about the presence of depression disorder in the students of this campus, so it is expected that this project reaches the entire student population as it aims to provide support to students who carry this condition, as well as to prevent it in the rest of the student body. The students were surveyed virtually, and an interview was conducted with a series of questions to the psychologist in charge of the Pacífico campus. By means of the investigation and analysis of results, a graphic campaign was implemented that covers topics of interest such as practices to maintain a good mental health as well as information about this disease and the psychology service provided by the university, generating an impact among students so that they assume the importance of this disease, making it visible and normalizing this issue. The research concludes that with the results obtained on the analysis of the topic, it provides an overview of the knowledge that students have about depression, as well as the presence of this disorder in the student population, making it easier to discern the issues to be strengthened with respect to this disease and thus determine the elements in the graphic proposal and the approach of this.
In order to know how much the students know about mental health, a study was conducted at the National Technical University, Pacific campus about the presence of depression disorder in the students of this campus, so it is expected that this project reaches the entire student population as it aims to provide support to students who carry this condition, as well as to prevent it in the rest of the student body. The students were surveyed virtually, and an interview was conducted with a series of questions to the psychologist in charge of the Pacífico campus. By means of the investigation and analysis of results, a graphic campaign was implemented that covers topics of interest such as practices to maintain a good mental health as well as information about this disease and the psychology service provided by the university, generating an impact among students so that they assume the importance of this disease, making it visible and normalizing this issue. The research concludes that with the results obtained on the analysis of the topic, it provides an overview of the knowledge that students have about depression, as well as the presence of this disorder in the student population, making it easier to discern the issues to be strengthened with respect to this disease and thus determine the elements in the graphic proposal and the approach of this.
Description
Keywords
ESTRATEGIAS DE COMUNICACIÓN, CAMPAÑA, PROPUESTAS GRÁFICAS, PUBLICIDAD, MERCADEO, GOOGLE FORMS, SOPORTES BIDIMENSIONALES